Learn the Difference between Advertising and PR

Building a brand takes a great effort. Advertising and PR are two major things that play a key role in brand building. Even though they are frequently confused, advertising and public relations are two completely separate sectors. Continue reading to know more about the difference between advertising and PR. Meaning of Advertising: Advertising (also known […]

10 Website Performance Metrics Every Marketer Should Know

LinkedIn Content Strategy

Your website must be effective if you wish to thrive in online marketing. How can you determine if it’s working or not? The importance of website performance indicators cannot be overstated. Thus, you must know website performance metrics. The issue is that Google Analytics and other tracking tools provide a plethora of metrics. Determining how […]

8 Lead Generation Trends to Follow in 2022

Lead generation has altered dramatically in recent years. Following the COVID-19 pandemic; the quick move to digital modes of engagement enhanced buyer awareness and enabled decision-makers to explore for answers without having to contact salespeople. Customers in the B2B sector prefer digital service tools over traditional ones, are comfortable with remote selling, and expect to […]

10 Ways to Create Content that Converts

create content that converts

You can’t deny the fact- that content marketing is about making money if we confront the facts without hiding our eyes. We create content to enhance the weight of our wallets, whether it’s for SEO, brand exposure, or lead generation (or those of the businesses for which we work). Tips to Create Content that Converts: […]

6 YouTube Ad Targeting Options Every Marketer Should Know

Youtube ad targeting

YouTube is one of the popular platforms that can take your business to the next level; if used smartly. For example; you can run your ads on it. Thus, it is crucial to know about YouTube Ad Targeting. Let’s look at the various targeting possibilities. When it comes to YouTube advertising, you’ll rapidly learn what […]

Everything You Need to Know About Online Reputation Repair

Online reputation repair

The online reputation of a brand is everything. It can assist you in charging a premium, differentiating yourself from the competition, attracting talent, and converting clients during the purchasing decision-making process. Given the stakes, it’s surprising that less than half of respondents in a PR News survey do not have updated reputation management policies in […]

Tips and Best Practices for WordPress SEO

WordPress SEO

Almost all marketers use WordPress as their website’s CMS because it is simple to use and SEO-friendly right out of the box. Both of these statements are correct, but keep in mind that WordPress is only a content management system (CMS). So simply using WordPress isn’t enough to get you noticed by search engines. Thus, […]

How Can Content Pruning Help Your Website’s SEO?

Content Pruning

Content pruning is one of the strategies- that play a vital role in your website’s SEO. Want to know how it came into play? Google released another fundamental algorithm upgrade on May 4, 2020, amid a pandemic and general chaos. The May 2020 Core Update was the year’s second major update. It also comes at […]

What Are Responsive Search ads and Why Should businesses Use Them?

responsive search ads

As marketers, we’ve been discussing personalization and responsive advertising for quite some time. And this is not a fad. In 2019, 72 percent of display advertisements were responsive (more than double what they found just two years previous). Furthermore, people’s search habits are evolving. Google discovered that 15% of search queries are new searches that […]