8 Lead Generation Trends to Follow in 2022
Lead generation has altered dramatically in recent years. Following the COVID-19 pandemic; the quick move to digital modes of engagement enhanced buyer awareness and enabled decision-makers to explore for answers without having to contact salespeople. Customers in the B2B sector prefer digital service tools over traditional ones, are comfortable with remote selling, and expect to […]
10 Ways to Create Content that Converts
You can’t deny the fact- that content marketing is about making money if we confront the facts without hiding our eyes. We create content to enhance the weight of our wallets, whether it’s for SEO, brand exposure, or lead generation (or those of the businesses for which we work). Tips to Create Content that Converts: […]
6 YouTube Ad Targeting Options Every Marketer Should Know
YouTube is one of the popular platforms that can take your business to the next level; if used smartly. For example; you can run your ads on it. Thus, it is crucial to know about YouTube Ad Targeting. Let’s look at the various targeting possibilities. When it comes to YouTube advertising, you’ll rapidly learn what […]
Everything You Need to Know About Online Reputation Repair
The online reputation of a brand is everything. It can assist you in charging a premium, differentiating yourself from the competition, attracting talent, and converting clients during the purchasing decision-making process. Given the stakes, it’s surprising that less than half of respondents in a PR News survey do not have updated reputation management policies in […]
Tips and Best Practices for WordPress SEO
Almost all marketers use WordPress as their website’s CMS because it is simple to use and SEO-friendly right out of the box. Both of these statements are correct, but keep in mind that WordPress is only a content management system (CMS). So simply using WordPress isn’t enough to get you noticed by search engines. Thus, […]
How Can Content Pruning Help Your Website’s SEO?
Content pruning is one of the strategies- that play a vital role in your website’s SEO. Want to know how it came into play? Google released another fundamental algorithm upgrade on May 4, 2020, amid a pandemic and general chaos. The May 2020 Core Update was the year’s second major update. It also comes at […]
What Are Responsive Search ads and Why Should businesses Use Them?
As marketers, we’ve been discussing personalization and responsive advertising for quite some time. And this is not a fad. In 2019, 72 percent of display advertisements were responsive (more than double what they found just two years previous). Furthermore, people’s search habits are evolving. Google discovered that 15% of search queries are new searches that […]
Sales and Marketing Alignment: Proven Strategies for Coordinating Your Sales and Marketing Teams
Aligning the sales and marketing teams makes a lot of sense, and it’s something that most small-sized professional services firms do. However, as businesses grow, it is common for sales and marketing to fall out of sync, resulting in significant losses in visibility, profitability, and growth. A recent study found that misalignment between sales and […]
3 Online Brand Building Strategies for Consumer Branded goods
Following online Brand Building strategies is quite beneficial. Consumer branded goods marketing is all about reaching and delighting your customers at the right time and place. Consumer goods marketers are increasingly relying on online and social media marketing to build their brands. Because customers’ tastes and expectations constantly change, B2C marketing is an ever-evolving discipline. […]
All About Programmatic Marketing
In the more than 15 years since its inception, programmatic marketing has truly delivered on its original promise of being the future of web advertising. But what exactly is programmatic marketing nowadays? Programmatic marketing, which is now an essential component of most omnichannel marketing strategies, is a term used to describe the complex use of […]
