Let’s be honest: all of your time, effort, and brainpower invested in content marketing for your brand will be for naught if no one sees it. Yes, you may always share your blogs with your social media followers or email subscribers. However, for many businesses- search traffic is the lifeblood of their operations. This is where SEO content comes into play.
SEO, or search engine optimization, is the discipline of making your content understandable to search algorithms. As a result, when someone looks for something you provide, you have a better chance of displaying higher in the search results.
Continue reading to know more about SEO-optimized content:
Meaning of SEO:
The technique of optimizing your written online content for search engines is referred to as SEO. Blog articles, websites, landing pages, and even photos may all be SEO optimized to make them more easily found through search.
Assume your company provides a media monitoring platform and service. You want people searching for “reputation management,” “how to contact journalists,” or “PR marketing plan” to find you before your competition. You can improve your search rankings by creating SEO content.
Why is SEO Important in Content Marketing?
Simply said, Google algorithms like high-quality content. It assesses content quality based on different characteristics, including the presence of internal and external links, keyword frequency and placement, content length, and others.
Google’s role is logically to offer the best relevant search results to its users. As a result, it looks for particular signals indicating a good match between query and content.
The ranking is important in SEO content creation because it helps to draw more visitors to your brand. And the more individuals who become aware of your brand, the more authoritative you will become.
When someone clicks on your content on the search engine results page (SERP)- Google has most likely returned a good match. As a result, you become even more authoritative, which boosts your ranks even further!
SEO content can assist you in generating free website visitors. Search engine optimization accomplishes a lot of the legwork for you. It takes place by putting you in front of individuals who are actively looking for what you know, sell, or provide. As a result, you can slash customer acquisition costs, cut marketing spending, and raise brand recognition.
SEO Content Writing Tips to Try Today
#1 Write for Humans First, Algorithms Second
While SEO copywriting should be appealing to algorithms, it should also be pleasing to your human readers. After all, you’re writing for real people, so don’t make your writing so formulaic and robotic that it loses feeling or clarity. This investment could have a significant impact on improving the performance of your campaign through semantic SEO. This is especially crucial if you use content marketing as part of your public relations plan. The goal of public relations is to humanize your business and appeal to your target audience; through emotional ties.
#2 Increase the Impact of Your Headline
Users will see your headline first, and it will assist them to assess if your content will fulfill their demands. According to studies, 70% of us only read the headlines before sharing an article. If you want people to share your content and drive even more free website traffic, you must first create a good title that creates the correct expectations.
#3 Do not forget to add a Meta description
The meta description is the short snippet of text that displays beneath the title of the search result. It’s a preview that tells the reader what the content is about and may entice them to click through.
If you do not include a meta description; Google may generate one based on your content. It’s preferable if you write this meta description yourself. Usually, you can make it more appealing than the search engines. Include your core keyword and a concise description of your content in your meta description to optimize it.
#4 Write Long-Form Content in Short Sentences
The average person reads at the seventh or eighth-grade level. As a result, your content should be crafted with the ordinary reader in mind. The usage of short sentences (20 words or less) promotes user-friendly content. Furthermore, it is easier for algorithms to skim and comb through your information, especially if it is long-form.
#5 Always Create Fresh Content
The age of your content is another quality indicator. SEO content marketing is a never-ending journey, not a one-time event. Creating new content regularly allows you to maintain your authority and brand awareness. You can also add new information, links, data, and images to existing content. When information is refreshed, search engines take notice.
#6 Hire a Professional
If you aren’t ready to enter into an SEO strategy on your own, hire someone who is already knowledgeable about all things SEO. An SEO copywriter is like a secret superpower that allows you to quickly start implementing all of the ideas. Hiring a digital marketing agency would be a great option.
Tools to Assist You with SEO Content Writing
There are numerous tools available to assist you as you begin your SEO content marketing journey. The correct digital marketing tools can assist you in identifying chances to write about, improving optimization, and even tracking statistics and performance.
UberSuggest is a basic yet powerful keyword tool if you’re just getting started with keyword research. It’s completely free to use and will provide you with a big list of relevant keywords, search volume, and difficulty.
Larger agencies utilize Ahrefs for more advanced keyword research and backlink development. It will track the performance of your backlinks so that you may check your brand authority. Additionally, learn about the terms that your competitors are ranking for so that you may outperform them.
#3 Hemingway App
The Hemingway App can assist you with SEO writing. This free online tool allows you to copy and paste content and then “evaluate” it depending on its complexity. It indicates sections that can be simplified to make them more reader-friendly, allowing you to appeal to both your target audience and search engines.
#4 Meltwater for SEO-optimized content
Your content creation strategy can be guided by Meltwater’s all-in-one suite of social listening, brand management, and competitive research solutions. Learn about real consumers to help you decide what to write about. Then, track your social shares and performance across several channels to understand where and how you’re making a difference.
How to Plan Your SEO Content Strategy?
Simply checking the boxes on a list of SEO-related suggestions isn’t enough to get a good ranking. SEO-friendly content has a rhyme and rationale to it. The following is how every marketer should approach content marketing:
#1 Use of Keywords in SEO
Every SEO content strategy is driven by keywords. A keyword is a phrase that a person would type into Google when looking for a product, piece of information, or solution.
To locate suitable keywords in your niche or business, you can use data-driven SEO tools like AHREFS or SEMRush. Ideally, you should select keywords with a high search volume yet low competition.
Where should you put your keywords?
Furthermore, the positioning of your keywords in your text is important.
Your main keyword should be in…
- title (and title tag and meta description)
- first paragraph
- at least one H2 header within the content
- sprinkled throughout the rest of the content.
#2 SEO Backlinks
Quality indicators in your content include internal and external links. It’s a simple approach to contribute more information or sources to supplement your content.
Ideally, you can use link-building from other websites to point back to your own. Inbound links show that other sources have found your content to be trustworthy and of high quality, and search engines should follow suit.
#3 SEO Content Ideas
A smart method for improving your rankings is to write about topics that other people are interested in. Find out what people are already looking for and base your content ideas on that.
This brings us back to proper keyword research. You can potentially reach more individuals with your content if you can identify high-volume keywords.
#4 SEO Content of High Quality
Google’s primary purpose is to produce high-quality content. However, because the term “quality” is subjective, how can you assure that your content is of higher quality than other content that is already ranking well? Well-optimized content is more than just well-written content. Researching what has already been written about the themes you wish to write about is the finest technique. Take note of the sources to which they link, the length of the information, and any missed potential for development (e.g. adding an image, infographic, etc.). Consider the user’s objective also, and make sure your content addresses the why behind the search. Your target keyword should be specific enough to reflect your audience’s intent.
Writing SEO content involves taking into account all of the components of a very huge puzzle. The good news is that it gets easier with practice. You have to start somewhere, so put this SEO guide to use right away and watch your impact expand over time. As mentioned above, you can also hire the best digital marketing company to get high-quality content.