All About Programmatic Marketing

In the more than 15 years since its inception, programmatic marketing has truly delivered on its original promise of being the future of web advertising. But what exactly is programmatic marketing nowadays? Programmatic marketing, which is now an essential component of most omnichannel marketing strategies, is a term used to describe the complex use of […]

The Role of Backlinks in SEO


Search engine optimization or SEO is one of the most important digital marketing practices. In this marketing practice, Backlinks play a vital role. Thus, it is important to use them wisely. Let’ see more about backlinks and their role in SEO. What are Backlinks? Backlinks (also known as “inbound links,” “incoming links,” or “one-way links”) […]

How to Get More Organic Traffic, Without Ranking Your Website?

get organic traffic

Attempting to rank first on a search engine results page (SERP) can feel risky. Winning the lottery is probably a better bet than having your website rank for some of the most competitive search terms (not to discourage you or anything). But you know what, it is not essential to rank your website to get […]

The Best Digital Marketing Strategies for B2B Business

The way marketers connect with and sell to B2B audiences has altered in the digital age. There are different digital marketing strategies for B2B Business. Digital marketing requires a more integrated and flexible approach as technology advances. As a marketer, you must adapt to changes to match your audience’s expectations. You need to optimize your […]

When Is a Brand Refresh Necessary?

Have you recently expanded the services offered by your professional services firm? Were you involved in a recent merger? Is your brand starting to lose its luster? How do you know when it’s time to pay special attention to your brand? The logo is usually the first thing that comes to mind when most people […]

What Are the Best Way to Use Twitter for Business?

use twitter for business marketing

Using Twitter for business can lead to beneficial results. Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams founded Twitter in 2006. It has evolved into a place to learn about what is going on in the world right now. Whether you’re into music, sports, politics, news, celebrities, or everyday happenings, come to Twitter and […]

Reach Your Target Audience through Text Message Marketing

text message marketing

Your business has access to a powerful marketing tool. There’s a strong possibility you’re not making use of it. Or at the very least, you’re not using it as effectively as you could be. Text message marketing, commonly known as SMS marketing, is that tool. The text message marketing industry is expanding, according to Grandview […]

6 Holiday SEO Tips you Should Know to Maximize Organic Traffic

Search Engine Optimization (SEO) is a powerful technique for bringing your online store to the forefront of search results.  Because the holiday season is the busiest time of year for sales, SEO becomes the most important optimization for your online store during this time. If you ignore SEO during this time, you could end up […]

8 New Social Media Platforms Every Marketer Should Know

Research says that most marketers keep searching for new social media platforms on a weekly or monthly basis. When you search “social media” in the App Store or Google Play, you’ll find hundreds of apps to choose from. But, as the number of social platforms expands, will any of them truly transform the marketing landscape […]

Top Instagram Marketing Tips for your Business in 2022

Instagram Business Accounts

Instagram is clearly no longer only for personal usage. It’s now a global platform that allows businesses to humanize their content, recruit fresh talent, display their products, and inspire their customers. Also, Instagram users are not just active but also engaged. Approximately 59 percent of the platform’s active users log on at least seven times […]