Learn the Difference between Advertising and PR

Building a brand takes a great effort. Advertising and PR are two major things that play a key role in brand building. Even though they are frequently confused, advertising and public relations are two completely separate sectors. Continue reading to know more about the difference between advertising and PR. Meaning of Advertising: Advertising (also known […]

The Role of Backlinks in SEO

Backlinks

Search engine optimization or SEO is one of the most important digital marketing practices. In this marketing practice, Backlinks play a vital role. Thus, it is important to use them wisely. Let’ see more about backlinks and their role in SEO. What are Backlinks? Backlinks (also known as “inbound links,” “incoming links,” or “one-way links”) […]

The Best Digital Marketing Strategies for B2B Business

The way marketers connect with and sell to B2B audiences has altered in the digital age. There are different digital marketing strategies for B2B Business. Digital marketing requires a more integrated and flexible approach as technology advances. As a marketer, you must adapt to changes to match your audience’s expectations. You need to optimize your […]

What Are the Best Way to Use Twitter for Business?

use twitter for business marketing

Using Twitter for business can lead to beneficial results. Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams founded Twitter in 2006. It has evolved into a place to learn about what is going on in the world right now. Whether you’re into music, sports, politics, news, celebrities, or everyday happenings, come to Twitter and […]

8 New Social Media Platforms Every Marketer Should Know

Research says that most marketers keep searching for new social media platforms on a weekly or monthly basis. When you search “social media” in the App Store or Google Play, you’ll find hundreds of apps to choose from. But, as the number of social platforms expands, will any of them truly transform the marketing landscape […]

Top Instagram Marketing Tips for your Business in 2022

Instagram Business Accounts

Instagram is clearly no longer only for personal usage. It’s now a global platform that allows businesses to humanize their content, recruit fresh talent, display their products, and inspire their customers. Also, Instagram users are not just active but also engaged. Approximately 59 percent of the platform’s active users log on at least seven times […]

6 Key Statistics Indicating Future of Marketing in 2022

Future of marketing

What better time to look ahead than at the end of the year? The pandemic has come with numerous obstacles in 2020 and 2021. However, it has also provided countless opportunities, spawned incredible innovations, accelerated technological trends, and resulted in a complete shift in the way businesses and customers engage. The future of marketing may be […]