Learn the Difference between Advertising and PR

Building a brand takes a great effort. Advertising and PR are two major things that play a key role in brand building. Even though they are frequently confused, advertising and public relations are two completely separate sectors. Continue reading to know more about the difference between advertising and PR. Meaning of Advertising: Advertising (also known […]

6 YouTube Ad Targeting Options Every Marketer Should Know

Youtube ad targeting

YouTube is one of the popular platforms that can take your business to the next level; if used smartly. For example; you can run your ads on it. Thus, it is crucial to know about YouTube Ad Targeting. Let’s look at the various targeting possibilities. When it comes to YouTube advertising, you’ll rapidly learn what […]

Everything You Need to Know About Online Reputation Repair

Online reputation repair

The online reputation of a brand is everything. It can assist you in charging a premium, differentiating yourself from the competition, attracting talent, and converting clients during the purchasing decision-making process. Given the stakes, it’s surprising that less than half of respondents in a PR News survey do not have updated reputation management policies in […]

3 Online Brand Building Strategies for Consumer Branded goods

Online Brand Building Strategies

Following online Brand Building strategies is quite beneficial. Consumer branded goods marketing is all about reaching and delighting your customers at the right time and place. Consumer goods marketers are increasingly relying on online and social media marketing to build their brands. Because customers’ tastes and expectations constantly change, B2C marketing is an ever-evolving discipline. […]

When Is a Brand Refresh Necessary?

Have you recently expanded the services offered by your professional services firm? Were you involved in a recent merger? Is your brand starting to lose its luster? How do you know when it’s time to pay special attention to your brand? The logo is usually the first thing that comes to mind when most people […]