Learn the Difference between Advertising and PR
Building a brand takes a great effort. Advertising and PR are two major things that play a key role in brand building. Even though they are frequently confused, advertising and public relations are two completely separate sectors. Continue reading to know more about the difference between advertising and PR. Meaning of Advertising: Advertising (also known […]
What Are Responsive Search ads and Why Should businesses Use Them?
As marketers, we’ve been discussing personalization and responsive advertising for quite some time. And this is not a fad. In 2019, 72 percent of display advertisements were responsive (more than double what they found just two years previous). Furthermore, people’s search habits are evolving. Google discovered that 15% of search queries are new searches that […]
All About Programmatic Marketing
In the more than 15 years since its inception, programmatic marketing has truly delivered on its original promise of being the future of web advertising. But what exactly is programmatic marketing nowadays? Programmatic marketing, which is now an essential component of most omnichannel marketing strategies, is a term used to describe the complex use of […]
How to Generate Leads with Google My Business in 2022
Google has offered many tools, and Google my business is one of them. When conducting a search, approximately 92 percent of people do not look past the first page of Google results. Because Google processes approximately 40,000 searches per second, you must invest in the best content marketing, search engine optimization (SEO), and marketing services […]
